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Case Code: ECON076
Case Length: 16 Pages 
Period: 2018-19   
Pub Date: 2020
Teaching Note:Available
Price:Rs.500
Organization : Tesla, Inc.
Industry :Automotive
Countries : United States
Themes: International Business/Macroeconomic Environment/International Operations/Strategy Implementation
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Tesla in China

 
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ABOUT TESLA

 

Tesla was founded in 2003 by Martin Eberhard and Marc Tarpenning with the mission of accelerating the development of the sustainable transport industry by bringing high performance green cars to the market. In February 2004, when Tesla raised US$7.5 million in a Series A round of funding, PayPal co-founder and serial entrepreneur Musk contributed US$6.3 million and became the controlling investor. Post the funding, Musk joined Tesla’s board as its Chairman and took on operational roles as well. ...

 
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